Let’s start off by talking facts.  Google earns 99% of its income from online advertising programs as noted in Wikipedia.  Google’s dominance in search advertising has given them revenues of 16.6 billion in 2007 alone.  Thats a big number and certainly makes a lot of us jealous.

Lets not forget that Google’s Adwords Program put a lot of people out of business within 24 hours of starting up a campaign.  Back then Google did very little to help people understand how to use Adwords correctly.  There was very little explanation on whether to use a budget or just let the campaign run itself.  Stories of people letting the campaign run itself then coming back 24 hours later to look at it and see thousands of clicks took place costing them well… thousands.

So for all the “Google Haters” out there, most likely you can’t put them out of business.  However, you can certainly make them bleed!  Listen carefully now, this is where it gets interesting.  Lets just assume 1 in 10 people hate Google, that’s 10%.  Doesn’t sound like a big number right?  Lets do some calculations and cut 10 percent away from Google’s 2007 revenues.  That comes out to using Google’s infamous searching calculator:

How can it be done?  Simple, stop clicking on sponsored links and ad images you see everyday when you surf the web.  Every time someone clicks on a link out there, someones making money!  Often times, these ads and images are already integrated into the website and people click on it without realizing it.

Try this instead, if you see a sponsored ad or link about a specific kind of TV put your mouse over the link and look down below at your status bar to see where it will take you.  If you can’t see anything, you can turn on your status bar under the ‘View Tab’ in your browser.  From there just go to your address bar above and put the website in.  Yes, it is one extra step to take… but it certainly takes away from Google’s revenues!

So if right now 1 in 10 people who surf the web stopped this for one year it would certainly rub some salt into the wound.  Chances are with the rising number of “Google Haters” out there it’s more than 10 percent.

Am I a “Google Hater”?  No, in fact I love Google they have done a terrific job integrating the Internet all into one platform.  Do I think they have gotten too powerful?  Yes, just look at this article from CNN.

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Most social networking users have an account on Facebook and Myspace.  We are familiar with the process of logging in both sites day after day.  When you have two sites combining almost 200 million active users per day that is two-thirds of the American population.  Both Facebook and Myspace are power hungry for more and more active users.  The ongoing social media war has made the news over the years, but there is a new kid on the block… here’s Power.com with their catchier slogan “All your friends in just one place”.

Power.com is by far the most brilliant idea anybody could have thought of.  Now we can login on Facebook, Myspace, Okrut, Hi5 and some others all in one place.  How it works is simple, it streams data directly from those social networking sites and migrates it in a clean and effective way under a simple user friendly interface.

How it works is pretty straightforward.  Best of all there is no sign up or join now button.  Just go to Power.com and login using the email and password accounts associated with Myspace and Facebook.  Play around with it for a bit and see how each part functions.  You will notice that you can manage and respond to comments all in one area.  I’d approximate the site has a learning curve of 10-15 minutes for the average user.  After those 10 or 15 minutes you may realize how much easier it is to manage your social networking sites.

Lets not forget Power.com is in beta mode, which means its not perfect and they are still updating it.  Thanks to Draper Fisher Jurveston out of Silicon Valley they have raised 5 million in capital.  Putting that money to good use, long term prospects look good for Power.com.  With 200 million active users split between Myspace and Facebook; word of mouth advertising could bring Power.com among the most powerful influential social networking sites in the future.

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